This Privacy Statement explains how your personal information is collected, utilized, and shared when you visit happygum.com (the "Site") or make a purchase.
We automatically collect certain information about your device when you use the Site, including information about your web browser, IP address, time zone, and some of the cookies that are stored on your device. In addition, when you navigate the Site, we gather information on the specific web pages or goods that you see, the websites or search terms that led you to the Site, and how you interact with the Site. This automatically obtained data is referred to as "Device Information."
Using the following technologies, we get Device Information:
- "Cookies" are data files that are stored on a user's device or computer and often contain an anonymous unique identification. To learn more about cookies and how to disable them, please visit http://www.allaboutcookies.org.
- Log files track activity occurring on the Site and gather information such as your IP address, browser type, ISP, referring/exit pages, and date/time stamps.
- Web beacons, tags, and pixels are electronic files used to capture information on how a user navigates a website.
In addition, when you make a purchase or attempt to make a purchase on the Site, we collect information such as your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. This information is known as "Order Information."
When referring to "Personal Information" in this Privacy Statement, both Device Information and Order Information are included.
We normally utilize the Purchase Information that we collect to fulfill any orders placed through the Site (including processing your payment information, arranging for shipment, and providing you with invoices and/or order confirmations). In addition, we use this Order Information to: - Communicate with you; - Screen our orders for possible risk or fraud; and - Provide you with information or advertising pertaining to our products or services, according with the choices you have expressed with us.
We utilize the Device Information that we gather to assist us screen for risk and fraud (in particular, your IP address), and to enhance and optimize our Site in general (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
We share your Personal Information with third parties that assist us in using it as mentioned above. For example, our online store is powered by Woocommerce; We also use Google Analytics to help us analyze how our customers use the Site; for more information, please see https://www.google.com/intl/en/policies/privacy/. You may opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We may also disclose your Personal Information to comply with relevant laws and regulations, to respond to a subpoena, search warrant, or other authorized request for information we receive, or to otherwise defend our legal rights.
As indicated before, we use your Personal Information to provide targeted advertising and marketing messages that we feel may be of interest to you. To learn more about how targeted advertising works, see the Network Advertising Initiative's ("NAI") instructional page at http://www.networkadvertising.org/understanding-online-advertising/how-it-works.
You may opt out of targeted advertising by using the following links:
Facebook: http://www.facebook.com/settings/?tab=ads; Google: http://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
You may also opt out of some of these services by visiting the Digital Advertising Alliance's opt-out site at http://optout.aboutads.info/.
Please be advised that we do not modify our Site's data gathering and usage methods when we detect a Do Not Track signal from your browser.
You have the right to see the personal information we maintain on you and to request that it be changed, updated, or deleted if you are a resident of the European Union. If you would wish to exercise this right, please contact us using the details listed below.
In addition, if you are a resident of the European Union, we note that we are processing your information in order to fulfill any contracts we might have with you (for example if you make a purchase through the Site), or otherwise to pursue our legitimate business reasons indicated above. Additionally, please understand that your information will be transmitted to countries outside of Europe, including Canada and the United States.
When you place a purchase via the Site, we will keep your Order Information for our records until and until you ask us to erase this information.
This privacy statement may be updated from time to time to reflect, for instance, changes to our practices or for other operational, legal, or regulatory reasons.
For more information about our privacy practices, if you have concerns, or if you would like to lodge a complaint, please e-mail us at
[email protected] or write to us at the address shown below.
Happygum GmbH Bauernmarkt 8/8 1010 Wien, Austria
